Shaping Perceptions: How Australian Media Reports on Ageing

This report outlines the Australian Human Rights Commission’s key findings.

It also identifies three key opportunities for the media industry and age sector to take a collaborative approach to improving the accuracy, quantity, and quality of coverage about older Australians and the issues that affect and matter to them. 

The three opportunities identified are a call to action for the media and age sectors to work together to:

  • improve media access to relevant spokespersons and subject-matter experts

  • provide resources and staff training to increase industry awareness about ageism and strengthen editorial standards reporting on age-related matters

  • combat ageism and shift the narrative on ageing, both within the media industry and in the wider community