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The seven videos are presented by eminent Australians working in the fields of law, aged care, mental and physical health, the workforce, multicultural communities, and advocacy.
As the population ages and subjects such as aged care, coercive control, and intergenerational financial abuse become more prominent topics in the national conversation, the subject of ageism and how it affects all Australians is also under increasing discussion.
This new campaign aims to shine a light on various forms of ageism, from locking older people out of the workforce to overlooking the value of wisdom and lived experience of people as they age.