Is Australia doing enough to combat ageism?

Speaking at a media and marketing event, Cannes in Cairns, Caro challenged the audience about their decisions in portraying older Australians.

“Ageism is the last acceptable prejudice; it is still acceptable to say, ‘Oh… they’re too old’ or ‘Who are we going to fire? Let’s look at everybody over 50, shall we?’” Caro said in a keynote speech. 

“It’s not that there aren’t other prejudices. There are plenty of racists around; look at some of our politicians. There are plenty of sexists around; look at all of our politicians. There are plenty of homophobes around, and we’re back to some of our politicians again. They’re still there, but those prejudices are not acceptable.”

Caro said the perception that people’s value diminished with age was damaging and false.