Photo of man with both his hands over his face

Gen Z fuelling ageism, older Aussies feel “less visible”

A new report suggests there is a growing generational rift in Australia, where Baby Boomers claim they are experiencing ageism from younger generations.

Published: 12 July 2024
  • national
  • 12 July 2024
  • The New Daily

Most of the alleged ageism is happening on social media and over half of people aged over 50 believe Gen Z is the most ageist of all generations.

The GEN Seen Report 2024 found that nearly one in four Australians aged over 50 have been referred to as a “Boomer” in a negative way, or simply been dismissed with the cutting phrase “OK, Boomer”.