Ageism the next 'Me Too' as older Aussies abused and ignored

The consultant to the World Health Organisation said ageism in Australia is pervasive stereotyping and discrimination.

It leads to elder abuse, marginalisation, isolation, inequality, and fear while making older people feel invisible and diminishing their autonomy, value and voice.

Dr Krasovitsky spoke these powerful and damning words while addressing the National Press Club on why Australia needs a national ageism awareness day.

Ageism came from deeply negative feelings about what it means to be and get older," she said.

"It's all around us, in big structural ways like discrimination in the workplace, or elder abuse, but also in everyday ways like making older people feel invisible, ignoring and deriding them and the way older people are stereotyped in the media and advertising.