Why is ageism still a thing?

The survey’s purpose is to gain some insight as to why only 5.1 per cent of employees in the industry are aged over 50.

The percentage of employees aged over 50 in the advertising industry is seven times lower than the average in other industries. In an industry defined by employees’ ability to tap into the zeitgeist – trends and demographics, the two bodies said that the industry’s “distrust of older people’s perspective makes no sense”.

Employees over 50 have life experiences, industry connections, and understanding that add depth and rich insight to campaigns and content, they added.