Photo of woman struggling to screw lid off jar

Older Australians let down by unfriendly products

Older Australians consistently rank independence and quality of life as their most valued qualities, which must be maintained as they age.

Published: 16 August 2024
  • national
  • 16 August 2024
  • National Seniors

Modern technology helps people with disabilities stay in their own homes.

However, most people over 50 don’t need high level assistive technology; they just want everyday products, including household gadgets, to be designed and made with them in mind.

How about a can opener that’s easy to use and instructions that are easy to understand? A new study finds we’re being let down on product usability.

More than half of older Australians find products intended for their age group not user-friendly. A majority of seniors feel their needs are overlooked by product designers and want clear, age-friendly product information to help them make informed purchasing decisions.

The Global Centre for Modern Ageing (GCMA) report, Empowering Older Adults with Better Product Usability, surveyed more than 1,000 Australians aged 65 and over.

Some 93% of respondents said product usability was crucial for independent living, and 81% felt neglected by product designers and manufacturers.