Make Adland ageism a non-issue for the Next Generation

It aims to raise awareness of the existence and impact of ageism in Australia’s media and advertising industry. EAT says it is a sad, and frightening, statistic that only five per cent of the media industry’s workforce is age 50 or over, significantly lower than the Australian workforce average.

Greg Graham, EAT’s founder said the Taskforce was founded to work alongside Industry bodies and leaders to increase understanding and awareness of ageism and its effect on the industry, with an ultimate goal to change how people think, feel, and act about ageism.

Graham said: “Ageism is widespread, but often concealed, and the only way forward is to start to change the narrative and bring the discussion out of the shadows by spreading awareness. When we consider that only 5 per cent of media industry employees are over age 50, we know we cannot keep discriminating against such a huge and experienced pool of our workplace population.