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The initiative represents a unified commitment to debunk the normalisation of violence and foster a safer, more supportive community for all in WA's north.
The campaign, produced by Wunan Media, incorporates powerful storytelling tailored to resonate with local audiences.
By amplifying the voices and experiences of Kimberley people, the campaign seeks to challenge harmful behaviours, promote accountability, and empower individuals to stand against abuse.
Spanning online platforms, television, radio, and community spaces, the initiative is designed to create widespread awareness and drive behavioural change.
Marninwarntikura Women's Resource Centre chief executive, Emily Carter AM, emphasised the importance of a collective approach to the issues.
"Violence in any form has no place in our communities. This campaign is not just about raising awareness—it's about creating a cultural shift where respect, care, and safety are our shared priorities," she said.
"Together, we can make a difference."
Kimberley Community Legal Services CEO, Christine Robinson, highlighted the campaign's local focus.
"The Kimberley is a region of strength and resilience. By anchoring this campaign in the stories and landscapes of our people, we hope to inspire every individual to reject violence and embrace positive change for themselves and future generations," she said.
The organisers said initiative marks a "vital step" in reducing the prevalence of Family Domestic Violence and other forms of abuse in the Kimberley, reaffirming a commitment to building a region where all individuals can live with dignity, respect, and freedom from harm.